In a rapidly changing period in the telecommunications and contact center industry, both at the level of technology and infrastructure, and at the level of customer needs, Barphone is charting its own course by implementing a new strategy based on three pillars. Aimed at understanding the needs and better serving the customer in the new dynamic environment, Barphone emphasizes that the transition to the cloud is a one-way choice.
The market highlights “speed to value”, the speed with which new applications and services can be developed to differentiate from the competition, as it is the most important KPI in the new digital age. Barphone, with more than 50 years in the telecommunications market, recognizes market trends and needs and formulates its new strategy with the vision of contributing to the creation of a contact center with efficiency and empathy.
The three main pillars of the new strategy aim at the internal reorganization of the company towards the next day of cloud communications. The three pillars on which the strategy extends are:
The “one size fits all” approach doesn’t work anymore. Barphone continues its long run as an Avaya Diamond Partner and adds two new leading players to its portfolio. The collaboration with Microsoft and specifically with the widespread MS Teams platform in the field of unified communications and collaboration, combined with Barphone’s experience and expertise in voice, gives the possibility of providing specialized integration services or converting MS Teams into an integrated telecommunication system (contact center). The collaboration with Genesys and specifically with Genesys Cloud CX in the field of cloud contact center – a top proposal for the transition to the public cloud – comes to highlight the Experience as a Service through an all-in-one solution (telephony, email, chat, text, social media).
With a portfolio consisting of market leaders (Avaya, Genesys, Microsoft), and strategic partners (Audiocodes, Jabra, Dynamics Telephony), combined with Barphone’s know-how and consulting services, a comprehensive proposal is offered from on-premises and hybrid solutions to pure cloud options.
